Wellness
Clinics and med spas
Make treatment pages scannable, keep booking obvious, and attract people who are ready to inquire.
1 tap
Booking or call kept in reach on mobile
3 answers
Who it is for, cost cues, what happens next
30–45 days
Typical redesign to launch window
Numbers describe typical patterns from audits and how we sequence work. They are not guaranteed client results.
The situation
Services are buried, CTAs hide on mobile, and inquiries arrive from people who were only browsing. Staff then spend consults educating instead of qualifying.
Wellness sites we audit often look premium and convert poorly. Menus of 20 treatments, no decision help, forms that ask too much too soon. Mobile is where most traffic lives, and the book button sits below atmosphere photos.
You are probably here if
- Bounce is high on treatment pages, not the homepage
- Phone inquiries ask questions the site already should answer
- Ads send to the home page instead of a specific service
How we help
We redesign information architecture so each treatment answers cost cues, recovery, and who it is for, with booking visible on every key page.
Where clinic traffic usually dies
Typical drop-off we see on service sites before IA work versus after treatment pages carry the decision. Directional, from site audits.
Before
- Land and leave52%
- Browse treatments33%
- Inquire or book15%
After we rebalance
- Land and leave31%
- Browse treatments34%
- Inquire or book35%
Playbook
01
Rewrite the menu
Group treatments the way clients ask, not the way the device is named.
02
Answer the consult early
Candidacy, downtime, and a price range or starting point.
03
Pin the next step
Book or call stays visible. Forms stay short.
04
Match ads to services
Paid traffic lands on the treatment it promised.
First 90 days
Days 1–10
Content inventory, analytics on treatment pages, booking UX review.
Days 11–35
IA, templates, and mobile booking path.
Days 36–50
Launch, tracking, and ad destination cleanup.
What changes
- Treatments and next steps are easier to scan
- Booking stays visible on key pages
- Forms match how clients actually reach out
More use cases
Retail and fashion
Ecommerce brands
Turn paid traffic into repeatable sales with cleaner targeting, product-led creative, and reporting you can run the week on.
4–6 wks To a clean tracking and test system
B2B product
SaaS and software
Clarify the offer, tighten the funnel, and bring in sign-ups that sales can actually work.
1 job Primary conversion we optimize toward
If this sounds like your team
Book a free audit. We will map your numbers, not a generic pitch, and recommend the smallest mix of services that can move the situation.
Book a free audit