Hospitality group
Short-form edits that stay fresh every week
Short-form edits for ads and reels improved watch-through and made paid social creative easier to refresh.
Weekly
Refresh cadence
1
Shared library
Ads + organic
Same cuts
Outcome focus
Stronger watch-through
Creative that was easier to refresh
01 — Context
Challenge
Campaign creative went stale quickly. Long cuts were hard to repurpose across ads and organic reels.
02 — Method
Approach
We built a short-form editing system with captions, hooks, and platform formats so new cuts shipped weekly.
03 — Results
Outcomes
- Hooks and cuts matched how people watch on social
- Paid and organic shared a reusable footage library
- Refresh cycles no longer waited on a full reshoot
Measurement
Illustrative patterns from this engagement style
Average watch-through index
Illustrative watch-through index after hooks and shorter cuts replaced long edits.
- 32 Pre
- 41 W2
- 53 W4
- 61 W6
- 68 W8
Checkpoint values
Same series as bars — useful for scanning week-to-week movement.
Creative output mix
From one long cut to a reusable short-form system.
Before
- Long films60%
- Short ads25%
- Organic reels15%
After we rebalance
- Long films15%
- Short ads45%
- Organic reels40%
Charts are illustrative patterns for how we sequence and measure work in this category. They are not audited financial results or guarantees.
Visuals
Project gallery
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