Fashion ecommerce
Paid social that buys customers, not clicks
More targeted buyers and steadier sales from campaigns that stopped wasting spend.
8 wks
Rebuild window
3
Creative test waves
Weekly
Spend reviews
Outcome focus
Cleaner spend
Audience quality over volume
01 — Context
Challenge
Ads were reaching broad audiences. Spend climbed while sales stayed uneven and hard to forecast.
02 — Method
Approach
We rebuilt targeting, creative tests, and conversion tracking so budgets followed buyers who matched past purchase patterns.
03 — Results
Outcomes
- Campaigns focused on high-intent segments instead of vanity reach
- Reporting tied spend to product and collection performance
- Creative refresh cadence that kept ads from fatiguing
Measurement
Illustrative patterns from this engagement style
Qualified purchase events over eight weeks
Illustrative pattern from this engagement style — index of tracked purchase events after retargeting and creative refresh. Not a guaranteed result.
- 22 W1
- 28 W2
- 35 W3
- 41 W4
- 52 W5
- 58 W6
- 64 W7
- 71 W8
Checkpoint values
Same series as bars — useful for scanning week-to-week movement.
Where the ad budget went
Typical rebalance from broad awareness into intent and retention.
Before
- Broad reach55%
- Prospecting30%
- Retention15%
After we rebalance
- Broad reach15%
- Prospecting50%
- Retention35%
Charts are illustrative patterns for how we sequence and measure work in this category. They are not audited financial results or guarantees.
Visuals
Project gallery
Need a similar outcome?
Book a free audit. We will tell you whether a campaign rebuild, a product build, or a creative system is the honest next step.
Book a free audit